Money on the floor

Here’s some food for thought on a Monday morning: one of my favourite quotes from marketing guru Dan Kennedy:

“In most businesses, there’s more money left lying around on the floor than there is being picked up and put in the bank.”

How could that apply to your business?

For some businesses, the ‘money left on the floor’ is misconceived marketing … or relying on ‘hoping’ rather than marketing. If you’re involved in fundraising for property projects, watch out for our new toolkit for property developers on marketing to private investors, including how they can advertise without falling foul of FCA regulations. If you would like to be placed on our waiting list for this toolkit, just email us at